It requires the forging of partnerships with multiple key media vendors to bring a tremendous added value, as basically having a strong relationships with the media/ media outlets allows for deeper integration into the fabric of where your dollars are being placed.
This makes every event of media buy more efficient and effective, your calls-to-action stronger, and the relationships between us and our client will be more meaningful. Whether the clients' media needs include television, radio, billboards, print ads or online channels, we are here to be with our clients as a true partners all the time.
Our Media Buying Process:
Media Planning – Our first, and foremost crucial step is to develop our client's campaign's target customer profile. We identify our clients target customers' key behavioral and psychographic factors. What are our clients customers' ages? What type of media do they regularly interact? What is their income and where do they live? This allows us to analyze the most effective media methods to reach them.
Media Buying
Once we concluded who are our clients customers are and best media methods to reach them, we work with our vendors to negotiate the lowest possible rates, explore all value-added opportunities, and place the media buys.
Media Supervision
Supervision of in-flight media campaigns includes deeper verification, investigation or reviewing all media contracts for a complete accuracy, reviewing post-log reports, and ensuring that all creative assets are running as scheduled.
Media Post-Analysis
At the conclusion of each media campaign, we conduct a very intelligent and deeper analysis of every schedule and placement. We ensure that all facets of the media campaign have reached or crossed our clients' expectations.