PR(Public Relations) is the opposite of advertising. In advertising, you pay huges amounts to have your message placed in an Online Portal/Newspaper, TV or radio.

PR(Public Relations) is the opposite of advertising. In advertising, you pay huges amounts to have your message placed in an Online Portal/Newspaper, TV or radio. In public relations, the content(such as News, Press Releases) that features your company is for a low cost investment, which is very less expensive comparing to advertise. The reporter, whether Online or print, writes about your company as a result of information he or she received and researched.

PR is more effective than advertising, for several reasons. First, PR is far more cost-effective than advertising. Even if it is not free, your only expenses are generally phone calls, mailings and little publication charges to the media(JMC IT MAHAL).
 
Second, PR has greater longevity than advertising. The content(An Article/ Press Release/News) about your business will be remembered and live on the portal far longer than an ad.

Most important, PR has greater credibility with the public than does advertising. Readers feel that if an objective third party-a magazine, newspaper or radio reporter-is featuring your company, you must be doing something worthwhile.

Plan your PR efforts just as carefully as you plan the rest of your business. You'll be glad you made the effort when you see your company featured in the news-and when you see the results in your bottom line.

With many years of PR experience, We(IT Mahal) can help you to better understand where PR fits into your overall strategic plan — and there's always a place for it. We'll help you set goals and expectations rather than false promises. PR is extremely strategic and a good fit for all small and large businesses.

So, we request you to contact our media team who can help you advise with same anytime 24x7.